In the new, retail-driven financial paradigm, the memes are the message.In 2021, memes have proven capable unifying large, decentralized groups of people into a powerful market force through humor, symbolism, and artistry.The Dogecoin Rise—Doge's ascent from a comic meme coin to 2021's most disruptive and charismatic financial asset—has been powered by memes, especially those posted by Elon Musk.Let's take a look at how memes have carried Dogecoin on its rollercoaster ride this year, and what they suggest for its future.