Twitter's New CEO
Twitter's New CEO
The Floki Era comes to an end. Is Linda Yaccarino pro Doge?
Hey everyone,
Big news dropped last Thursday when we learned that Twitter had hired a new CEO.
Former TV advertising executive Linda Yaccarino will take the reins of the bird app within weeks.
The announcement set off a firestorm of controversy about Yaccarino’s past.
Less heralded, but perhaps more important, Yaccarino’s ascension also marks the end of the Floki Era of Twitter.
Let’s take a look at all the fuss around Twitter’s new CEO, and what it means for Doge.
Twitter is getting a new CEO, again.
Friday, Elon confirmed reports that Linda Yaccarino will take over next month.
Yaccarino’s most recent role is as an advertising executive for NBCUniversal. She’s also worked for the Ad Council, the Trump administration, and the World Economic Forum.
Importantly, Elon will remain at Twitter as executive chair, meaning he still has final decision-making say over the direction of the company.
On Twitter, the announcement set off multiple controversies about Yaccarino’s past.
Folks on the left were upset that she followed the Twitter accounts of Libs of TikTok and Ron DeSantis, and had served on Donald Trump’s Council on Sports and Nutrition.
On the right, the complaints were about her work with the WEF, comments about disinformation, and past support of woke causes.
Amidst the outcry, Elon urged calm. He also said he’d do a Twitter Spaces event with Yaccarino to address any concerns.
Once you cut through the noise, the move looks like another potential master stroke by Elon
For lefties who’ve criticized Elon’s Twitter ownership, it’s a lot harder to characterize the purchase as a “far right takeover” after he’s appointed a female CEO from legacy media.
Folks on the right should consider that Trump himself gave a speech at Davos in 2018. Having an association with the WEF doesn’t automatically make you a globalist bent on world domination.
Yaccarino’s roots in TV should allay lingering worries from advertisers and help bridge the divide between old and new media.
She was one of the few traditional-media figures to show respect for Elon’s leadership at Twitter. Last month, she interviewed him at a marketing conference in Miami.
Saturday, she said she was inspired by Elon’s “vision to create a brighter future.”
The combination of Yaccarino as CEO and Tucker Carlson’s move to Twitter make it look like the site is gearing up to become powerful video news platform.
TwitterTV could be entering its next phase sooner than you think.
Of course, the key difference is that old media depends a system of gatekeeping that limits who gets a platform based on what they’re likely to say.
YouTube was supposed to level the playing field, but went in the opposite direction by importing an onerous model of content moderation from the legacy world. Its folly is Twitter’s opportunity.
From the beginning, Elon has been clear that his goal with Twitter is to create a digital town square where truth prevails. He’s also predicted that doing so would annoy the 10% on either extreme of the political spectrum to satisfy the 80% in the middle.
If there was any doubt about his intention to uphold free speech at Twitter, he set the record straight Saturday morning with a Pepe meme .
For Shibes watching the departure of their beloved Floki as CEO, the burning question is what Yaccarino thinks of Dogecoin.
After the announcement, sleuths went to work, surfacing a 2018 tweet in which she expressed positive sentiments about crypto.
Others discovered that she follows several Doge accounts on Twitter, including Dogecoin.com, Billy, Dogecoin developers, and others.
On a related note, Elon’s transition to a more product-focused could be a positive development for Dogecoin.
Earlier this year, Elon predicted he’d hire a new CEO at the end of 2023.
The accelerated schedule could be a sign that Twitter enjoys better financial and organizational health than previously thought, putting it in a position to push forward with Doge integration.
As for Twitter’s current CEO, Floki still has a few weeks to leave his paw print on the organization.
Changing the Twitter logo from a bird to a Doge will already go down as one of the greatest stunts in Internet history.
Whatever happens next, the Floki era will be remembered as a time of breakneck growth, epic trolling, and hilarious memes.
Dogey Treats: News Bites
Pepe the Frog creator Matt Furie said he’s a Dogecoin maxi.
Gary LaChance spoke to Coindesk about Dogecoin and Pepe Coin.
Twitter rolled out encrypted Direct Messaging
A documentary called This Is Not Financial Advice about the “Dogecoin Millionaire” Glauber Contessoto will premier in June at the Tribecca Film Festival. Billy put Contessoto on blast for shilling a “Grumpy Cat” memecoin.
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